connections blog

Connections Blog

The below articles are full versions of the articles found in Connections, our weekly newsletter for all DPHA members. These articles contain member news, industry thoughts, sales tips, new member spotlights and lots of other great content.

For past posts, click here.

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Gessi Introduces Stylish Sensor Taps with Superior Hands-Free Technology.
April 9, 2021

Gessi Introduces Stylish Sensor Taps with Superior Hands-Free Technology.

Gessi pairs beauty and function in perfect symbiotic balance with the introduction of their new line of Sensor Taps. The complete collection of award-winning faucets has been infused with advanced technology to create a new class of hands-free faucets.

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Allison by Amerock: Two Collections with Geometric Allure.
April 9, 2021

Allison by Amerock: Two Collections with Geometric Allure.

Trending in everything from furniture and lighting design to flooring and textiles, geometric patterns are nothing short of bold and beautiful. Strategic dustings of geometric elements, such as this sampling of Allison by Amerock collections, are a tasteful statement that is both beautiful and functional.

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Welcome New Members.
April 9, 2021

Welcome New Members.

We had a very busy first quarter of 2021 and would like to take this opportunity to welcome all of our new members! If you are on this list and would like to be featured more prominently in our New Member Spotlight, please reach out!

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New Member Spotlight: Meet The Phoenix Sales Group.
April 2, 2021

New Member Spotlight: Meet The Phoenix Sales Group.

The Phoenix Sales Group’s mission is to provide the highest level of insight into the Luxury Decorative Plumbing industry in the NY, NJ and CT tri-state area and beyond. Michael Varian and Matt Matragas founded The Phoenix Sales Group in June 2020, rising from the ashes of the pandemic to grow and support the market for manufacturers and distributors.

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BOCCHI Adds Workstation Concepts to Current Line of Product Offerings.
April 2, 2021

BOCCHI Adds Workstation Concepts to Current Line of Product Offerings.

BOCCHI has added built-in workstation concepts by expanding two of its popular current product offerings, the Step-Rim collection and the Sotto, and increasing the accessories offered with both.

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QM Drain Announces New Executive Leadership; Karina Bernoti and Eric Phelps.
April 2, 2021

QM Drain Announces New Executive Leadership; Karina Bernoti and Eric Phelps.

QM Drain is pleased to announce the appointment of Karina Bernoti as Chief Executive Officer and Eric Phelps as their New Vice President of Sales and Marketing for North America.

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Hastings Tile & Bath Introduces the Allegro Console.
April 2, 2021

Hastings Tile & Bath Introduces the Allegro Console.

Hastings Tile & Bath has just introduced an addition to its selection of Italian-designed and produced vanities and consoles: Allegro.

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Hydro Systems Introduces Two New Sizes of Marquis Freestanding Tub.
April 2, 2021

Hydro Systems Introduces Two New Sizes of Marquis Freestanding Tub.

With the success of the 65" Marquis freestanding tub, Hydro Systems is rolling out two new sizes - 59" and 68". The 59" version is available for order now and the 68" is coming soon. 

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How to Deal with Difficult Customers from a Showroom Sales Perspective.  By Lisa Pinchoff Ayalon, The Brass Center.
April 2, 2021

How to Deal with Difficult Customers from a Showroom Sales Perspective.  By Lisa Pinchoff Ayalon, The Brass Center.

With the uptick of people buying online, the in-person showroom experience is even more important for keeping customers satisfied.  So how do we obtain this with the myriad of personalities walking through the door?  From my experience, the trick to keeping others happy in a short time span is to be able to sense what they need emotionally.  Our customers need to feel heard and understood.  You, the showroom salesperson, can easily accomplish this either in person, on a phone call, or through emails.  

So, the question then becomes, how does your company cast a net on these 100 search terms that will ‘reel in’ inquiries and sales for your showroom in a consistent, systemic, and 100% measurable and scalable way?

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The 4 Dimensions of Online Search for DPH Showrooms. By John Gosselin, ShowroomMarketing.com.
April 2, 2021

The 4 Dimensions of Online Search for DPH Showrooms. By John Gosselin, ShowroomMarketing.com.

If you were to reverse engineer and track how an ‘ideal’ client first found a showroom online, you might be shocked to discover that the same 100 search terms stand out time and time again.  That’s right, out of all of the mathematical options people could, would, and do type into search engines to find the solutions you offer, 100 search terms are always declaring themselves the winners in your marketplace.

So, the question then becomes, how does your company cast a net on these 100 search terms that will ‘reel in’ inquiries and sales for your showroom in a consistent, systemic, and 100% measurable and scalable way?

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