The below articles are full versions of the articles found in Connections, our weekly newsletter for all DPHA members. These articles contain member news, industry thoughts, sales tips, new member spotlights and lots of other great content.
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The pandemic has become a part of our everyday lives in 2021. Stores, arenas, and restaurants are open and have adapted to serve as many as they can. People are traveling, and luxury homes are being built and remodeled at record rates. This is a special time to be alive and we can profit from this in the decorative plumbing and hardware industry!
While I was participating in a round table recently, a discussion came up about competition within markets with multiple showrooms and how they are dealing with it. My thoughts went to a concept I developed some time ago when thinking about major markets and how a concentration of showrooms compete in those markets. Many dealers believe that the fewer showrooms there are in a given area, the better for our margins and partnerships with our vendors. In the past 25 years, that belief has been stood on its head.
A homeowner accustomed to buying top-of-the-line products walks into a showroom accompanied by a nationally recognized designer. For many showrooms, these are dream clients in terms of purchasing power, but can also be extremely difficult because they are used to getting exactly what they want. That’s why the showroom owner often insists that they meet with the showroom’s top DPH salespeople. This professional knows the decorative plumbing and hardware world as well as any and has worked on some of the finest homes and designers in the market. The three players in this scenario are at the top of their games and they know it. Who takes the lead and why?
Having a single-source system that understands your business enables wholesale distributors to offer customers a personalized experience while maintaining real-time visibility into daily operations. Pivotal tools and highly developed features found in your ERP ensure distributors are able to create an exceptional customer experience that drives sustained loyalty and consistent new business.
Sunday, July 4, is the day we celebrate the noble experiment that has led to the greatest democracy in the history of the world. Let’s take our time machine back to the Colonial era where a group of educated, successful ideologues decided that they wanted to have a larger say in how they lived, were governed and taxed.
Congratulations, your showroom is thriving, and you have an excellent repeat customer base How do you keep that momentum going with both existing employees and new hires? During my 15 or so years working in a showroom, I have seen firsthand what works and what doesn’t from the salesperson perspective.
Bravissimo! You’ve sold your client on installing a residential steam shower. It’s a solid health and wellness investment—and ups their home’s value. Mr. Steam has found some unique features, little tricks, and steam shower accessories that boost your client’s steam shower’s performance and enhances its functionality. They’re the little details that take a great steam shower into the realm of ultimate at-home luxury.
We can all agree that Decorative Plumbing and Hardware showrooms have successfully established that elegant plumbing and hardware belongs in fine homes, elegant offices and luxurious resorts. And now our industry has just survived, in fact thrived, in the overwhelming oppression of a horrible global pandemic. We have educated designers, builders and plumbers while tantalizing today’s design conscious homeowners. Congratulations, we have successfully implemented Decorative Plumbing and Hardware 1.0.
Years ago, I was told by a very wise person that if you do something 60 days in a row, it becomes a habit. Over the years I have generally found this to be true, and not more so than in the last year. Over the last year we have acquired new habits, both good and bad, by being stuck in our homes, working from home, home schooling or whatever new and unusual tasks we have taken on.
At DPHA, we believe that the education of professionals within our Association – and exposure to new products and new ideas – is a cornerstone to professional development and success. We rely on collaboration amongst our professionals to improve and mutually promote our industry. How can we be better partners and grow stronger together?