connections blog

Connections Blog

The below articles are full versions of the articles found in Connections, our weekly newsletter for all DPHA members. These articles contain member news, industry thoughts, sales tips, new member spotlights and lots of other great content.

For past posts, click here.

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Topic: Industry Thoughts

The Pandemic is Passing and You are Ready for What's Next.  Are Your Employees? Thoughts from DPHA Fellow Jeffrey Valles, Colonial Bronze.
April 30, 2021

The Pandemic is Passing and You are Ready for What's Next.  Are Your Employees? Thoughts from DPHA Fellow Jeffrey Valles, Colonial Bronze.

Now that owners and managers have created their refueling strategy, let’s not forget that your team members have also lived through this volatile and uncertain time and are also loaded with their own individual levels of stress, confusion and burnout.  Your employees are big a part of why your company is successful, and they too need help to process all the crap that they have endured during this pandemic time.

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Make Your Emails Pop.
April 30, 2021

Make Your Emails Pop.

We’ve all been to conferences and meetings where speakers’ style and delivery are better suited to cure insomnia than keep us captivated.  Then there are those who pique our interest.  They have us on the edge of chairs.  We hang on every word.  Do you know why?  Is their content so much better than they guy who left us yawning.  Most of the time content has little to do with charisma.  It’s the presentation, and the key to presentation is word choice and better use of language.

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What About You?  Thoughts from DPHA Fellow Jeffrey Valles, Colonial Bronze.
April 16, 2021

What About You? Thoughts from DPHA Fellow Jeffrey Valles, Colonial Bronze.

The Pandemic of the 21st Century looks to be ever so slowly winding down.  The constant social media barrage around the nomination process and elections looks to be sliding back into background noise.  With an unprecedented level of negatives in the past year, your business survived and, in most cases, thrived.  Soon your teams will be living and working in the new normal, and business will proceed in a much more public, out-of-home way.  That, I think, we can count on.

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Perfection Is an Achievable Goal.
April 16, 2021

Perfection Is an Achievable Goal.

How many times have you heard or said after a mistake has been made, “I’m not perfect?”  There’s no doubt that no human being is 100% perfect, writes Rick Houcek in his Monday 2-Minute Motivator.  What Houcek challenges us to take issue with is the pursuit of perfection.  He points out that in some aspects of our lives, perfection can be achieved.

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How to Deal with Difficult Customers from a Showroom Sales Perspective.  By Lisa Pinchoff Ayalon, The Brass Center.
April 2, 2021

How to Deal with Difficult Customers from a Showroom Sales Perspective.  By Lisa Pinchoff Ayalon, The Brass Center.

With the uptick of people buying online, the in-person showroom experience is even more important for keeping customers satisfied.  So how do we obtain this with the myriad of personalities walking through the door?  From my experience, the trick to keeping others happy in a short time span is to be able to sense what they need emotionally.  Our customers need to feel heard and understood.  You, the showroom salesperson, can easily accomplish this either in person, on a phone call, or through emails.  

So, the question then becomes, how does your company cast a net on these 100 search terms that will ‘reel in’ inquiries and sales for your showroom in a consistent, systemic, and 100% measurable and scalable way?

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The 4 Dimensions of Online Search for DPH Showrooms. By John Gosselin, ShowroomMarketing.com.
April 2, 2021

The 4 Dimensions of Online Search for DPH Showrooms. By John Gosselin, ShowroomMarketing.com.

If you were to reverse engineer and track how an ‘ideal’ client first found a showroom online, you might be shocked to discover that the same 100 search terms stand out time and time again.  That’s right, out of all of the mathematical options people could, would, and do type into search engines to find the solutions you offer, 100 search terms are always declaring themselves the winners in your marketplace.

So, the question then becomes, how does your company cast a net on these 100 search terms that will ‘reel in’ inquiries and sales for your showroom in a consistent, systemic, and 100% measurable and scalable way?

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Attention Dealers: Scam Alert!
March 26, 2021

Attention Dealers: Scam Alert!

There is a recurring scam in our industry that seems to be striking fairly often these days, and we want you to be aware of it!

A showroom is contacted by phone or email asking for unusually large quantities of an item. Toto Washlets and Neorests seem to be common requests with this scam. These scam artists do their research - they say they are with a local contractor that may actually be a customer of yours already. They are using stolen credit cards for these purchases!

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Are You Ready for Your Post-Covid Close-Up?  By Jeffrey Valles, Colonial Bronze.
March 26, 2021

Are You Ready for Your Post-Covid Close-Up? By Jeffrey Valles, Colonial Bronze.

After years of being told to color within the lines, I fondly remember the day my teacher gave me a blank roll of butcher paper, a brush and access to an entire rack of paint colors.  My mind shifted to WOW and I went wild.  In what seemed like seconds, I had painted every corner of that paper with a fury and palette that would catch Jackson Pollack’s eye.  That day there were no lines, no rules and no judges.  Do you remember the first time you were given complete control of a situation? 

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Engaging the A+D Community to Drive Sales:  By Phil Hotarek, Lutz Bath + Kitchen.
March 12, 2021

Engaging the A+D Community to Drive Sales: By Phil Hotarek, Lutz Bath + Kitchen.

Why has so much focus shifted toward the specifier?  It’s simple; they drive the market.  If a product or trend captures the eye of the A&D community, sales will exponentially increase.  Specifiers rely on dealers for product knowledge, personal service, and providing the product.  Dealers rely on specifiers to understand where market trends are heading.  It’s a beautiful symbiotic relationship. 

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