connections blog

Connections Blog

The below articles are full versions of the articles found in Connections, our weekly newsletter for all DPHA members. These articles contain member news, industry thoughts, sales tips, new member spotlights and lots of other great content.

For past posts, click here.

NOT A MEMBER?

JOIN NOW


Topic: Sales Tips

Useful Practices to Increase your ROI on Trade Shows Like KBIS.  Thoughts From DPHA Fellow Jeffrey Valles.
January 28, 2022

Useful Practices to Increase your ROI on Trade Shows Like KBIS.  Thoughts From DPHA Fellow Jeffrey Valles.

Having walked and worked shows in many countries across the globe, I would like to share a few practices that have helped collect, share, and reference a lot of each show’s information.

Read More


Enslavement, Torture, Forced Starvation, and Noisy Toilets Violate Human Rights.
January 28, 2022

Enslavement, Torture, Forced Starvation, and Noisy Toilets Violate Human Rights.

Because we never can resist a good toilet story, this just in from Italy’s top court.  The country that brought us the holy Roman empire, Renaissance Art, Leonardo da Vinci, the Colosseum, Ferrari, and Gelato can now add protection of its citizens from noisy toilets as a ground-breaking legal precedent and fundamental human right, reports The Washington Post.

Read More


Writing Right: Tips to Improve Written Communication.
January 14, 2022

Writing Right: Tips to Improve Written Communication.

Everyone who works in a showroom is a writer.  Team members craft emails, proposals, bids, schedules, and progress reports, among other forms of communication.  Your showroom’s and your team’s success depend upon your ability to craft messages clearly and impactfully. 

Read More


Let's Keep the Remodeling Momentum Going and Growing.  Thoughts from DPHA Fellow Jeffrey Valles.
January 14, 2022

Let's Keep the Remodeling Momentum Going and Growing.  Thoughts from DPHA Fellow Jeffrey Valles.

This is what our target customers are thinking. Their friends and neighbors have installed beautiful bathrooms and added gleaming hardware. They have the money and desire to improve their home, but there is so much negative noise from local, national, and Internet news. Damaged supply lines are extending product deliveries beyond any known normal times.  Architects, designers, builders, and plumbers are booked up through 2022...

Read More


What a year!  Now Let's Get Better.  Thoughts from DPHA Fellow Jeffrey Valles.
December 31, 2021

What a year!  Now Let's Get Better.  Thoughts from DPHA Fellow Jeffrey Valles.

If you’re busy and you know it, clap your hands… 

If you’re busy and you know it, clap your hands…

For many of us, 2021 ended with a flurry of jobs to finish and many customers waiting for products to both start new jobs and finish up existing ones.  When will this roller coaster ride end?

Read More


DPHA Continues to March Forward and You Are There!  Thoughts from DPHA Fellow Jeffrey Valles.
December 3, 2021

DPHA Continues to March Forward and You Are There! Thoughts from DPHA Fellow Jeffrey Valles.

Since decorative plumbing and hardware showrooms started to appear on the scene, our industry has boldly marched forward.  As vendors teamed with showrooms with the support of agile sales representatives our tiny-tiny niche began to grow.  From that base we started to march to gain market awareness, product acceptance, and finally, sales. 

    Read More


    Walking the Customer Service Walk
    December 3, 2021

    Walking the Customer Service Walk

    How many of our businesses claim that they are quality-oriented? Who goes to work believing, “Today I am going to be mediocre?” How many businesses would claim that they stink less than the competition?  Most likely, not too many.  The fact is that most companies might talk the talk, but few walk the walk.  They don’t offer a quality product or service despite claims to the contrary.  That’s why when a company goes above and beyond to surprise and delight us, they stand out.  They become remarkable because we want to tell others what they did and why it was special.

      Read More


      A New Way to Plot the Customer Journey
      November 12, 2021

      A New Way to Plot the Customer Journey

      Plotting a showroom’s customer journey is a highly effective tool to build trust, enhance your brand’s image and create raving fans.  Plotting your customers’ journeys documents how a showroom customer interacts with your brand in every step of their purchase, from initial research online to the final sign-off after the punch list is satisfied.  Businesses that plot their customers’ journeys are twice as likely to outperform competitors, according to Gartner.

        Read More


        How Does Your Showroom Speak? Thoughts from DPHA Fellow Jeffrey Valles.
        November 12, 2021

        How Does Your Showroom Speak? Thoughts from DPHA Fellow Jeffrey Valles.

        Since overcoming the days of quarantine and venturing into wonderful world of remodeling, Pat and Chris have broken out of their pandemic shackles and ventured into the remodeled world.  They have attended wonderful parties and shared conversation-rich dinners with friends in tastefully updated homes. They were enjoying being a part of the physical social world and realized that their bathrooms were not ready for today’s prime-time social gatherings.  Knowing that securing talented building professionals is difficult, they decided to do google research and visit the best showrooms in town.  It never hurts to understand what you want before you start to meet with the professionals. 

          Read More


          An Enlightening Takeaway From Our 2021 DPHA Conference: The Future.  Thoughts from DPHA Fellow Jeffrey Valles.
          October 22, 2021

          An Enlightening Takeaway From Our 2021 DPHA Conference: The Future.  Thoughts from DPHA Fellow Jeffrey Valles.

          3500 miles, 13 states and 200+ of some of the best people I know, and I have returned from my 1st conference since the world was introduced to COVID. It really was an amazing feeling! Finally seeing everyone was great, but I wouldn’t be me if I didn’t share our trip highlights. I have to say everyone on DPHA and hotel staff were very good at keeping us safe. We wore masks, were provided daily temp checks, and being told I was normal every day is something new to me.

            Read More