The House of Rohl® announced new insights highlighting the 2021 trends that are here to stay and what's next in the world of home renovation and kitchen and bath design. The new research comes at a time when many Americans are returning to normal routines and re-opening their homes up to family and friends.
While this past year saw people spending more time at home than ever before and utilizing their spaces in multiple ways, House of Rohl unveiled a continued interest in home renovations, in particular kitchens and baths. More than one in three (36%) respondents plan to update their kitchen or bathroom(s) this year or early next year, while 44% with a combined household income of at least $150K plan to update one of these rooms.
New key insights further detail three overarching trends that depict how the past year has transformed the way in which consumers are viewing, using and renovating their homes in the months ahead:
Both Home Entertaining + Relaxation are Key Drivers
Americans are excited to welcome people back into their homes, which is driving the continued interest in renovations. In fact, half of respondents want to renovate their homes with guest entertaining in mind, which can take the form of revamped outdoor spaces, additional seating areas and upgraded furniture. This number increases to 73% for respondents with a combined household income of at least $150K.
At the same time, the return to normal routines is also driving the need for a sanctuary, with 70% of respondents wanting their homes to feel like a calming retreat from the busy world. One way respondents look to further inspire relaxation within the home is through the bathroom - half want their bathrooms to feel like a personal spa.
Homeowners Are Willing to Invest in an Elevated Experience
Not only do Americans want to renovate their homes for guests, but 57% of respondents also agreed that spending more time at home has shown them the value of an elevated home experience. Because of this, 1 in 2 said they have identified areas for home improvement, and 47% are willing to spend more money on home renovation than they would have in the past to achieve a lavish home environment.
A Lasting Impact on Style
The tumultuous times of the last year have had a lasting impact on style preferences, with a few key microtrends here to stay as many continue to update their homes: