Lauren Rademacher

Director of Sales, East

Native Trails

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Professional Bio

Successful sales and marketing professional with proven experience in various facets of the plumbing, design, and construction products industries. Responsibilities and core competencies include:
• Successful in identifying Sales Opportunities through strong relationships with key wholesalers and designers throughout the US
• Brand Marketing & Development is a strong suite and a passion that pairs with my 12 years of sales management background
• Talented New Business Development professional who has a proven track record of building strong relationships with key influencers and producing profitable relationships
• Extensive experience driving sales through rep agencies and succeeding through organic sales teams as well
• Strong two-step distribution sales and management with an emphasis on generating pull-through demand
• Successful luxury channel development and penetration developed through targeting of key specifiers/designers, developers, and professional/retail showroom partners
• In-depth experience and success with plumbing, hospitality, and luxury new construction segments
• Proud member of DPHA on behalf of Native Trails, a long-time DPHA partner
• Relationship management, program development and execution with key plumbing industry buying groups
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Other Association Memberships

AIA, ASID, NKBA, Other