Oliver Bleich

Oliver is the founder and president of Vella LLC, importer and representative for the US and Canada of KEUCO contemporary bathroom products from Germany, WOODIO sustainable wood & resin composite sinks from Finland, and HARO premium soft-close toilet seats from Germany.

Originally from the Black Forest area in Germany, Oliver started his career in the kitchen & bath industry in product management and marketing roles at Hansgrohe in Germany and in the US, before spending the next ten years as Director of Marketing and Business Development Manager Central America for Dornbracht Americas.

After working with German high-end kitchen cabinet brand SieMatic as their Director of Business Development for the independent showroom partner channel, Oliver served as CEO of KEUCO North America for several years before founding his own company, Vella LLC, in 2020.

His professional expertise includes sales, marketing, business development, product management, finance, operations, and logistics, especially in the context of foreign owned subsidiaries operating in North America.

Oliver lives in Sugar Hill, Georgia, with his wife, Trecy, and middle school aged son, Ethan.