BainUltra Appoints Cynthia Leigh Belanger as Senior Director of Sales and Marketing, North America.

BainUltra™, the proudly Québec-made brand with nearly five decades of craftsmanship and innovation in therapeutic bath experiences, has appointed Cynthia Leigh Belanger as Senior Director of Sales and Marketing, North America. The announcement comes as the company continues to strengthen its commercial leadership team ahead of the planned retirement of longtime VP of Sales Kimberly Frechette at the end of 2026, with Belanger expected to step into the VP of Sales role as part of that transition.