Decorative Sales Associates Welcomes Michael Williamson as Sales Associate.

Decorative Sales Associates (DSA) is pleased to announce the addition of Michael Williamson as Sales Associate. Williamson joins the team to support customer accounts while longtime representative Ron Hoekstra takes a temporary medical leave of absence.

The company extends its best wishes to Hoekstra during his recovery and looks forward to his return. In the meantime, DSA is committed to ensuring a seamless transition and uninterrupted service for customers throughout the territory.

Williamson brings a diverse professional background that makes him a strong fit for the decorative plumbing and hardware industry. He previously held positions at several premier South Florida hospitality destinations, including The Diplomat Beach Resort, Kimpton The Goodland, and Seminole Hard Rock Hotel & Casino. Those roles provided extensive experience in customer service, relationship management, and problem-solving in fast-paced environments.

Most recently, Williamson served as Service Coordinator for Safeguard Impact, where he managed daily operations, coordinated service schedules, and acted as a key liaison between customers, technicians, and management. This experience has provided him with valuable exposure to the products, processes, and operational expertise that support the industry.

In his new role, Williamson will assume responsibility for a significant portion of Hoekstra's territory, including accounts throughout Broward, Palm Beach, Martin, Indian River, and Brevard counties. He will work closely with customers to ensure continuity, maintain strong relationships, and provide ongoing support.

"We are delighted to welcome Michael to Decorative Sales Associates," the company shared. "His customer-focused approach, operational experience, and commitment to service make him a valuable addition to our team."