DPHA Member Exclusive: Save 20% with Around the House.

Reaching the right audience is getting more complicated. As AI changes the way consumers search for products, brands and home improvement expertise, traditional marketing strategies may not be enough to keep companies visible.

Longtime decorative plumbing and hardware industry professional and DPHA Product of the Year judge Eric Goranson, CKD, wants to help DPHA members navigate that changing landscape.

For nearly 35 years, Eric has worked within the decorative plumbing and hardware industry as a designer, specifying and selling the products our members know so well. Today, he is also the host of Around the House®, a leading radio show and podcast focused on interior design, construction, remodeling and home maintenance.

Eric is now extending an exclusive offer to DPHA members who have never previously worked with Around the House: 20% off a customized marketing program designed around your brand’s goals.

Rather than offering a one-size-fits-all package, Eric and his team will work with interested members to determine what makes the most sense for their business. Opportunities could include podcast placement, airtime across the Around the House radio network, a sit-down interview to share your brand story, or participation in the show’s broadcast from the KBIS/IBS show floor.

Whether you have remaining funds in your 2026 marketing budget, want to make a bigger impact at KBIS/IBS, or are beginning to plan your 2027 strategy, Eric invites DPHA members to start with a conversation about what might work best.

Interested in learning more? Contact Eric Goranson at Eric@famacreative.com or 253-279-5910, or reach out to Charly Rok at charrok@gmail.com.