Hardware Resources Introduces New Logo and Brand Statement.

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Hardware Resources, a leading manufacturer in the kitchen and bath industry, has updated its logo and brand statement to reflect the company’s commitment to trade professionals. The new brand statement, Built Around You, reaffirms the company’s dedication to partnering with industry professionals who design and build dream kitchens and baths across America. Central to the Built Around You message is the recognition that Hardware Resources’ success is closely tied to their customers’ success. The company’s investments in product innovation and consistently supporting customers with knowledgeable support teams has earned Hardware Resources a solid reputation with customers. 

Hardware Resources also introduced a new dynamic logo design that features a stylized ‘HR’ icon incorporated into a vertical or horizontal format. In a nod to Hardware Resources’ proud history, the colors of the new logo retain red and black, but with a more modern tone. The design element of the lowercase ‘r’ in the HR icon resembles half of a house which symbolizes the company’s dedication to being built around customers and their role in the housing industry. 

"We are excited to introduce our new logo and brand statement, which embody our identity as a company building the future by helping our customers be successful,” said Greg Gottlieb, CEO of Hardware Resources. “We believe strong, direct communication with our customers gives us an advantage in developing product innovations that matter. Launching the new logo and brand statement illustrates our commitment to keep growing by building around our customers’ success.” 

The new logo and use of the brand statement is now featured on the company website and on electronic forms of communication. Printed materials and packaging will be updated as a rolling change over the next several months. 

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