New Member Spotlight: Meet Alpha Sales Company.

Founded in 1972 by Jack Wahlberg, Alpha Sales Company has been serving the decorative bath and hardware industry throughout New England for more than five decades. Today, the second-generation agency is led by President Darrin Wahlberg, who joined the company in the mid-1990s and continues its longstanding commitment to integrity, professionalism, and personalized service.

Throughout its history, Alpha Sales has represented upscale luxury brands with a focus on building strong, lasting relationships between manufacturers and their customers. The company takes a consultative approach to sales representation, offering product and sales training, technical expertise, territory management, strategic growth planning, architect and designer outreach, and support for new product introductions.

Alpha Sales believes successful partnerships begin with manufacturers that share its commitment to intentional design, high-quality products, and consistent service and delivery. Through focused representation and solution-based support, the team strives to create sustainable growth and a positive, productive experience for its manufacturing partners, dealers, distributors, and trade clients.