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As the industry continues to evolve, many DPHA members are evaluating how to strengthen their marketing strategy — from trade show follow-up and digital visibility to brand positioning and media outreach. What some may not realize is that DPHA includes member firms specializing in... Continue Reading
MCC Helps DPHA Members save on merchant fees without processor changes. For members of DPHA, merchant fees are quietly eroding margins in an industry driven by high-ticket showroom sales, custom orders, and large customer deposits. Premium rewards cards and special-order transactions often qualify... Continue Reading
One of the most valuable aspects of DPHA membership is the ability to connect with peers across the decorative plumbing and hardware industry. Many members do not realize that our website makes it easy to reach out to one another directly. Using any of the DPHA member directories, you can send a... Continue Reading
Premier Decorative Group is pleased to welcome Gerry Schor as Southern California Territory Manager. In this role, Schor will work alongside Kelsey Soriano to support and grow the company’s presence throughout the Southern California market, strengthening relationships with showroom partners... Continue Reading
Steam therapy isn’t one-size-fits-all. Today’s homeowners want steam experiences tailored to their personal well-being goals, from stress relief and better sleep to improved skin and post-workout recovery. Helping them define their “steam style” is the first step for... Continue Reading
Fleurco introduces the beautifully innovative Closiq. Closiq is a sliding shower door made for corner units, with a unique 0- to 90-degree glide. With clean lines and a minimalist profile, Closiq blends effortlessly into a contemporary interior, proving that intelligent design can be both... Continue Reading
Berenson Hardware has expanded its popular Domestic Bliss collection with new finishes arriving in 2026, offering designers and showroom professionals even more options for completing transitional kitchen and bath spaces. The Domestic Bliss collection is known for its distinctive design that... Continue Reading
Native Trails has unveiled Foundry Texture, a new material expression that brings a soft, modern sensibility to its signature copper craftsmanship. Defined by a gently rippled surface and subtle movement, Foundry Texture reflects a thoughtful manipulation of copper at every stage of production,... Continue Reading
Roma was never meant to be ordinary. Your patience is rewarded. In response to strong demand for intelligent storage and freestanding options starting at just 20" for smaller bathrooms, Roma delivers exactly what you’ve been waiting for. A clean, oversized front panel conceals two full-size... Continue Reading
Amba Products has announced that its Brushed Modern Brass finish, has become a permanent finish within the brand’s Traditional Collection. Originally introduced as Modern Brass, a limited-edition option, is now offered as a standard finish option. The decision follows overwhelmingly... Continue Reading
BLANCO North America is pleased to announce that Jeanne Dahlen will join the company as Senior Vice President of Sales & Customer Experience, effective February 5, 2026. Jeanne will report directly to Alana Stevens, CEO, BLANCO North America. Jeanne brings more than two decades of... Continue Reading
