Professional Development Training* is Back on
Track for New Orleans!

The Program + Showcase Committee has brought back the compact conference schedule for those that wish to get a bite-size amount of conference with big impact results! Want to bring a new associate to conference but can't afford the price tag or to have them out of the office that long? Professional Development Training is the perfect fit.

The Professional Development Track includes the following items only:

  • Friday evening showcase
  • Saturday breakfast
  • Professional Development training with box lunch
  • Saturday night awards dinner and party

How to Be More Memorable in Sales and Marketing.

SATURDAY, OCTOBER 29, 11:00AM – 2:00PM
Hyatt Regency, New Orleans
Presented by: Shawna Suckow

There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Our prospects have also evolved in their buying habits throughout the pandemic. Translation: there’s never been a more challenging time to get their attention. When you sell a perceived commodity, it’s even more difficult.

Your prospective customers have grown savvier about blocking and ignoring what they deem to be irrelevant messaging, and they’re flooded with options from your competition regularly. On a larger scale, consumer distrust of organizations also is at an all-time high. What’s a business to do?

How can you break through this cluttered landscape to get the attention of your desired audience? How can you direct their attention to you instead of buying off the internet? Once you get them through the doors, how can you become more memorable and trustworthy, so they think of YOUR business when they’re ready to buy? Join Shawna in this eye-opening session that will leave you will fresh ideas to address your sales marketing challenges.

  • Learn why significant shifts in consumer behavior mean the most memorable one wins – not the one with the biggest budget.
  • Complete an assessment of your company’s differentiation and effectiveness in the eyes of your customers.
  • Learn what’s working, and what’s NOT, so you can re-purpose valuable resources more effectively.


*Professional Development Training is designed for sales associates and requires the purchase of a Professional Development Training ticket. 
Registration for this program includes Friday’s cocktail hour through the conclusion of conference.