DPHA Blog Articles

The DPHA Drop is the official weekly electronic newsletter of the DPHA sent to our database of DPHA members.  It conveys timely industry and Association news, summaries of successful sales and business practices, and industry research reports. Each week The DPHA Drop delivers dynamic, highly readable and graphically appealing content that connects people with the information they need to become more productive, effective and professionally accomplished.  The DPHA Drop also features new products, news, personnel updates, member videos, new member spotlights, and other announcements from DPHA manufacturer members each week. 

The below articles are full versions of the articles found in The DPHA Drop, our weekly e-newsletter exclusively for DPHA members. These articles contain member news, industry thoughts, sales tips, new member spotlights, and other great content.  DPHA members can view past issues of The DPHA Drop here.

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Smart Home Integration is Shaping the Future of Design.
Smart Home Integration is Shaping the Future of Design.

NKBA and CEDIA, the Association for Smart Home Professionals, recently published survey results that highlight just how central technology has become in home design. Homeowners are now allocating an average of 20% of their overall project budgets, about $41,000 on a typical 4,400-square-foot... Continue Reading

Date posted09/26/2025


Hastings Bath Collection Celebrates 140 Years of Design Excellence.
Hastings Bath Collection Celebrates 140 Years of Design Excellence.

Hastings Bath Collection is proud to celebrate its 140th anniversary with the debut of a new collection of hex-shaped mirrors and shelving, designed as a modern homage to the company’s origins in paving. Founded in 1885 in Hastings-on-Hudson, New York, Hastings began as a manufacturer of... Continue Reading

Date posted09/26/2025


Hydro Systems Adds the Picasso to Its Line of Freestanding Whirlpool Bathtubs.
Hydro Systems Adds the Picasso to Its Line of Freestanding Whirlpool Bathtubs.

For decades, whirlpool tubs were synonymous with bulky decks and clunky silhouettes. Hydro Systems changes that narrative with the debut of the Picasso, the newest addition to its Designer Collection of seamless freestanding whirlpool bathtubs. By concealing the whirlpool system within the skirt... Continue Reading

Date posted09/26/2025


Rene’ DeRose Returns to Hydro Systems as Director of Business Development.
Rene’ DeRose Returns to Hydro Systems as Director of Business Development.

Hydro Systems is proud to announce the return of Rene’ DeRose as Director of Business Development. Previously serving as National Sales Manager for Hydro Systems, the industry veteran re-joins the company to spearhead growth opportunities across hospitality, multi-residential, and other... Continue Reading

Date posted09/19/2025


Watermark Designs Introduces the Thea Collection.
Watermark Designs Introduces the Thea Collection.

Watermark Designs introduces the Thea Collection. Named after the Greek goddess of light and vision, the Thea Collection embraces femininity, elegance, and divine beauty. A sculptural evolution of Watermark Designs’ bestselling Titanium Collection, Thea is timeless and elegant. Drawing from... Continue Reading

Date posted09/19/2025


Native Trails Adds Anacapa to the NativeStone® Collection.
Native Trails Adds Anacapa to the NativeStone® Collection.

Native Trails introduces Anacapa, the newest sink in its award-winning NativeStone® Collection. A study in balance and proportion, Anacapa reimagines the rectangular bathroom sink with quiet sophistication. Its broad, smooth basin enhances everyday usability while presenting a minimalist... Continue Reading

Date posted09/19/2025


Strasser Launches New Vanity Configurator.
Strasser Launches New Vanity Configurator.

Strasser is excited to announce the launch of its new Vanity Configurator, a powerful digital tool that allows customers to seamlessly design, visualize, and price custom vanities in real time. With just a few clicks, users can explore Strasser’s full range of collections, configurations,... Continue Reading

Date posted09/19/2025


Hastings Bath Collection Expands Urban Rough-Cut Countertop Collection with Nine New Finishes.
Hastings Bath Collection Expands Urban Rough-Cut Countertop Collection with Nine New Finishes.

Hastings Bath Collection announces the expansion of its Urban Rough-Cut Countertop collection with nine distinctive finishes. Crafted from a combination of live oak edge and real oak veneer, the Urban Rough-Cut Countertop combines the authenticity of a natural material with the resilience of... Continue Reading

Date posted09/12/2025


Baldwin Hardware Expands Reserve Collection with New Styles, Finishes, and Customization Options.
Baldwin Hardware Expands Reserve Collection with New Styles, Finishes, and Customization Options.

Baldwin Hardware announces the refreshed Reserve Collection, an expanded portfolio of interior and exterior hardware that blends timeless brass craftsmanship with bold silhouettes, elevated finishes, and seamless modularity. The new assortment introduces 8 levers, 3 knobs, 6 roses, and 3... Continue Reading

Date posted09/12/2025


WMS Decorative Resource Team Welcomes Zach Starkey.
WMS Decorative Resource Team Welcomes Zach Starkey.

The WMS Decorative Resource team is pleased to announce the addition of Zach Starkey as Territory Account Manager for the Pacific Northwest. A Spokane, WA native, Zach now resides in Bellevue and is a graduate of Seattle Pacific University, where he earned a degree in Business Management. His... Continue Reading

Date posted09/12/2025


New Member Spotlight: Meet Vetta Sales Consulting.
New Member Spotlight: Meet Vetta Sales Consulting.

Unlocking Identity-Driven Team Performance with Vetta Sales Consulting + Aptive Index. Meet Amy Weber, founder of Vetta Sales Consulting, a leadership and sales consultancy that partners with businesses to elevate performance through identity-aligned hiring, coaching, and team strategy. With over... Continue Reading

Date posted09/12/2025


Jeffrey Alexander Introduces Ivan Collection.
Jeffrey Alexander Introduces Ivan Collection.

Jeffrey Alexander® by Hardware Resources has unveiled the Ivan Collection, a decorative hardware line defined by balance, clean lines, and purposeful angles. Designed to complement mid-century modern and Scandinavian-inspired spaces, Ivan brings a refined yet versatile aesthetic to... Continue Reading

Date posted09/12/2025